About Us

Time with Purpose. Style with Meaning.

ZaneLuxe was born from a simple question:
Why is it so hard to find a men’s watch that’s both stylish and practical — something that feels like you, not just something you wear?

Our founder, Richard Zane, asked that question after struggling to find a watch that could match his lifestyle — something fashionable enough for a night out, durable enough for daily wear, and meaningful enough to feel like more than just an accessory. Tired of choices that were either too flashy or too bland, he set out to create a space where modern men could find pieces that reflect their story, their strength, and their sense of self. That space became ZaneLuxe.

Our Mission

To design and curate men's wristwear that blends style, strength, and substance — empowering every man to carry his values on his wrist with confidence.

Why Choose ZaneLuxe?

✔️ Fashion-forward, not fast fashion – Our watches are thoughtfully designed to be timeless, not trendy for a week.
✔️ Built to last – Durable materials and reliable craftsmanship mean you’ll wear your watch for years, not seasons.
✔️ Functional by nature – More than just good looks — our watches are made to support your daily grind, goals, and growth.

What Drives Us

At ZaneLuxe, we believe that every second counts — not just in how you use your time, but in how you show up for it. A great watch doesn’t just tell time; it tells the world who you are.

We're driven by the belief that men deserve accessories that offer more than surface appeal — something that helps them feel prepared, confident, and seen.

Our Difference

Unlike mass-produced brands or overpriced designer labels, ZaneLuxe is about accessibility without compromise. We design with intention, prioritize quality, and listen to the real needs of our customers — whether it’s simplicity, toughness, or elegance.

Join Our Journey

ZaneLuxe isn’t just a brand. It’s a community of men who are stepping into their own, one moment at a time.
Whether you're celebrating a milestone, gifting a memory, or upgrading your daily wear — we're honored to be part of your journey.

Join us — and wear time well.
Welcome to ZaneLuxe.